Tata Tiago drives past 200,000 sales milestone
The Tata Tiago hatchback has notched a new sales milestone – 200,000 unit sales – which comes 35 months after its launch in the Indian market in April 2016. The popular hatchback has sold a total of 205,206 units till end-December 2018 comprising 171,171 petrol variants and 34,035 diesel variants.
In tune with customer demand, the Tiago range has seen the introduction in several avatars. The year 2017 saw introduction of two AMT variants – the XZA and the XTA – along with the launch of a special festive edition – The Tiago Wizz. In 2018, the Tiago NRG rolled out as a performance version of the car along with JT Special Vehicles, a 50:50 joint venture between Tata Motors and Jayem Automotives – the Tiago JTP and the addition of a new top-of-the-line variant, the Tiago XZ+.
Commenting on the sales landmark, Mayank Pareek – President, Passenger Vehicles Business Unit, Tata Motors said “The Tata Tiago is a testimony to the strong connect we have established with our customers by offering best-in-class features at a great value proposition. The Tiago continues to be one of the few models in the hatchback segment that is still registering positive growth despite being in its third year of production. With 18 renowned accolades, the Tiago is the country’s most awarded compact hatchback. I would like to express my gratitude to all the customers who have contributed to this milestone. We are confident that the Tiago will continue to win the hearts of customers across India and thrive as a successful offering in the hatchback segment.”
With inputs from the Pune, UK and Italy design studios, the Tiago has an appealing exterior design that complements the compact look and sharp design. The interiors ooze a premium feel and the car is very feature-rich offering in its segment. The car is available in petrol and diesel variants with two new engines – Revotron 1.2L petrol and Revotorq 1.05L diesel.
