Toyota will let the current Sienna die a quiet death
The current has soldiered on since 2018 with a slight visual and technological refresh, and not much else. There's a new one on the way, but until then, don't expect much.
will, basically, leave the Sienna to languish until a new generation is introduced, , citing an interview with Jim Lentz, CEO of Toyota Motor North America.
Usually, a vehicle facing slowing sales will be bolstered artificially, with dealers offering incentives out the wazoo in an attempt to woo would-be buyers with a value proposition. But that's not going to happen with the Sienna. "When it gets late in its life cycle, you've got to decide -- typically, we will prop up a vehicle late in its life cycle with incentives," Lentz told Automotive News. "But you've got to look at the segment that you're in. And in some cases, that doesn't make good business sense to do, and I think that's what's happening with Sienna."
According to AN's report, a new Sienna is expected for the 2021 model year, which would place its debut some time in late 2019 or early 2020. It will ride on the Toyota New Global Architecture (TNGA) platform, which underpins a number of new Toyotas, including the and . The current model is built in Indiana alongside the , which is still on the rise sales-wise, so it makes sense why Toyota wouldn't want to burden its line with additional examples of a poorer-selling vehicle.
through December 2018, the antediluvian was the best-selling minivan last year, largely due to fleet sales, which makes sense, considering fleet buyers want what's cheap and available, not what's good. Of the that are actually worth buying, the and were the only two with six-figure sales numbers, followed closely by the Sienna. The outsold the last-place by a factor of about five.
No comments:
Post a Comment