This poster at Howrah Railway Station warns travellers not to spit on walls in the most Bollywood way
The poster, which has an image of Bollywood legends Amitabh Bachchan and Shashi Kapoor from the 1975 blockbuster ‘Deewar’, is strategically placed at all corners of the station. It also has a smart message that is a direct reference to a very famous dialogue from the film.
It reads:
Mere paas rail gaadi hai
Reserved seat hain
Twitter hain
Tumhare paas kya hai
Mere muh mein paan hain
Deewar par math thukna
The message is a tweaked version of “Aaj mere paas paisa hai, bangla hai, gaadi hai, naukar hai, bank balance hai, aur tumhare paas kya hai? Mere paas maa hai.”
An image of the poster was shared on social media by the Ministry of Railways with the caption, “DRM/Howrah launched the poster campaign on Sep22 in English&Hindi has received a phenomenal response from commuters.”
The tweet also had images of other quirky movie posters that recently highlighted the cleanliness mission.
Check it out:
DRM/Howrah launched the poster campaign on Sep22 in English&Hindi has received a phenomenal response from commuters pic.twitter.com/EXpW1Y0ydw
— Ministry of Railways (@RailMinIndia) October 5, 2016
The message was received positively on Twitter and other social media platforms.
One user wrote “Very interesting. We need such campaigns at all the stations and maybe at other public places as well.”
“Very Innovative, catching campaign. Always better to give messages in an innovative way, it pays,” wrote another
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